12 Companies Using Machine Learning to Maximize ROI

<p>12 Companies Using Machine Learning to Maximize ROI Nowadays, companies from all different industries are learning the value of data science and machine learning in business. Whether a company specializes in technology, education, healthcare, or any other niche field &#8211; data engineering is crucial for in-depth analyses and data visualizations.  It’s common to find applications of machine learning in a variety of business areas, such as marketing, operations, automation, security, financial management, and more. The goal of this article is to review 12 companies that are using machine learning to make a difference in their industry. Which industries use machine…</p>

<div data-elementor-type="wp-post" data-elementor-id="12679" class="elementor elementor-12679" data-elementor-post-type="blog"> <section class="elementor-section elementor-top-section elementor-element elementor-element-f1a62c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f1a62c5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af82073" data-id="af82073" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c4f3df1 elementor-widget elementor-widget-spacer" data-id="c4f3df1" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d09654b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d09654b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cca593e" data-id="cca593e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e16e2f elementor-widget elementor-widget-heading" data-id="1e16e2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">12 Companies Using Machine Learning to Maximize ROI </h1> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-acdc0e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="acdc0e8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e86d32" data-id="5e86d32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7cb30dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7cb30dd" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f4ba7a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4ba7a2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c2d5fb" data-id="6c2d5fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e71248 elementor-widget elementor-widget-text-editor" data-id="1e71248" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Nowadays, companies from all different industries are learning the value of data science and machine learning in business. Whether a company specializes in technology, education, healthcare, or any other niche field &#8211; data engineering is crucial for in-depth analyses and data visualizations. </span></p><p><span style="font-weight: 400;">It’s common to find applications of machine learning in a variety of business areas, such as marketing, operations, automation, security, financial management, and more. The goal of this article is to review 12 companies that are using machine learning to make a difference in their industry.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a1c1e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1c1e7e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44dbf91" data-id="44dbf91" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-282fa9f elementor-widget elementor-widget-heading" data-id="282fa9f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Which industries use machine learning the most? </h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a542907 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a542907" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-478d135" data-id="478d135" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41b35ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="41b35ea" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-efd5550 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efd5550" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c2b446" data-id="7c2b446" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3461c84 elementor-widget elementor-widget-text-editor" data-id="3461c84" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">While ML algorithms and AI can be used in almost any industry, there are a few that stand out as industries with the most direct applications:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Finance</b><span style="font-weight: 400;"> &#8211; Banks, credit unions, brokerage firms, insurance companies, mortgage companies</span></li><li style="font-weight: 400;" aria-level="1"><b>Healthcare</b><span style="font-weight: 400;"> &#8211; Hospitals, healthcare administration, health insurance, health tech, pharmaceuticals </span></li><li style="font-weight: 400;" aria-level="1"><b>Education</b><span style="font-weight: 400;"> &#8211; K-12 schools, colleges and universities, EdTech, and education products</span></li><li style="font-weight: 400;" aria-level="1"><b>Retail</b><span style="font-weight: 400;"> &#8211; Department stores, convenience stores, grocery stores, specialty retailers, E-commerce stores</span></li><li style="font-weight: 400;" aria-level="1"><b>Marketing</b><span style="font-weight: 400;"> &#8211; Digital agencies, growth marketing, social media marketing, search engine optimization (SEO), reputation management, and more.</span></li><li style="font-weight: 400;" aria-level="1"><b>Entertainment </b><span>&#8211; Video and music streaming services, production studios, and broadcasting companies</span></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a47683d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a47683d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-568c73a" data-id="568c73a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-062d86a elementor-widget elementor-widget-spacer" data-id="062d86a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-54766ec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54766ec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8641cde" data-id="8641cde" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-07e1697 elementor-widget elementor-widget-heading" data-id="07e1697" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What do companies do with machine learning? </h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-071e1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="071e1b1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6228b0f" data-id="6228b0f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf8dbd8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="bf8dbd8" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6b3056b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b3056b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a21ed7a" data-id="a21ed7a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f693105 elementor-widget elementor-widget-text-editor" data-id="f693105" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">There are a variety of ways companies within the industries mentioned above can apply machine learning to maximize their ROI. Below are some examples of applications by industry:</span></p><h3><span style="font-weight: 400;">Machine Learning Applications by Industry</span></h3><ul><li style="font-weight: 400;" aria-level="1"><b>Finance</b><span style="font-weight: 400;"> &#8211; Fraud detection is one of the top ML applications in finance. By looking at existing data for a customer, an anomaly detection model can identify fraudulent charges and flag them. In addition, in terms of AI and efficiency, investors can automate financial advice to be used in portfolio management.</span></li><li style="font-weight: 400;" aria-level="1"><b>Healthcare</b><span style="font-weight: 400;"> &#8211; From tracking disease to making administrative decisions and personalizing treatment options for patients, machine learning and AI is used in the medical field in both hospital and private practice settings.</span></li><li style="font-weight: 400;" aria-level="1"><b>Education </b><span style="font-weight: 400;">&#8211; When K-12 schools and even universities need to optimize class scheduling, machine learning can be beneficial for streamlining processes. </span></li><li style="font-weight: 400;" aria-level="1"><b>Retail </b><span style="font-weight: 400;">&#8211; In our previous post, we reviewed examples of retail analytics, but this can go a step further. Analyzing customer engagement and customer churn can make a huge difference in ROI for retail companies, whether traditional brick-and-mortar stores or E-commerce stores.</span></li><li style="font-weight: 400;" aria-level="1"><b>Marketing </b><span style="font-weight: 400;">&#8211; Marketing analysts can forecast sales by source or channel and use machine learning to automatically allocate marketing budgets across those channels.</span></li><li style="font-weight: 400;" aria-level="1"><b>Entertainment</b><span> &#8211; Building a recommendation system for video, movie, and music streaming providers is a top application for ML in the entertainment industry.</span></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a1ca98b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1ca98b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1162d42" data-id="1162d42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d6dcd18 elementor-widget elementor-widget-spacer" data-id="d6dcd18" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c7cb5ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c7cb5ab" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c395651" data-id="c395651" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4aa9459 elementor-widget elementor-widget-heading" data-id="4aa9459" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">12 Companies Using Machine Learning</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-848aa95 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="848aa95" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1bfa1" data-id="4f1bfa1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c56b2c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c56b2c9" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-be83245 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be83245" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3edc621" data-id="3edc621" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49711eb elementor-widget elementor-widget-text-editor" data-id="49711eb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">1. Netflix</span></h3><p><span style="font-weight: 400;">The first thing people think about when they hear that </span><a href="https://research.netflix.com/research-area/machine-learning" target="_blank" rel="noopener"><span style="font-weight: 400;">Netflix uses machine learning</span></a><span style="font-weight: 400;"> is recommendation systems. However, the company is using machine learning and AI for various projects. For the purpose of this example, we’ll focus on the article the company released this year on </span><a href="http://allentran.github.io/static/bellmania.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">measuring the value of acquisition and retention in subscription services</span></a><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">The key takeaway from the article is that Netflix had to overcome a lack of data in their analysis and to do so they utilized Markov chains, a mathematical concept used in data science for probabilistic modeling. </span></p><p><span style="font-weight: 400;">According to Netflix researchers, the finite Markov chain methodology can be used to “forecast future subscribers, estimate the impact of price change</span></p><p><span style="font-weight: 400;">on business metrics…” and more (Badri &amp; Train, 2022, pg. 2).</span></p><h3>2. <a href="https://www.northwell.edu/news/in-the-news/northwell-health-uses-machine-learning-to-reduce-readmissions-by-nearly-24-" target="_blank" rel="noopener"><span style="font-weight: 400;">Northwell Health</span></a></h3><p><span style="font-weight: 400;">Northwell Health is the largest healthcare provider in New York state and in a 2021 article in </span><a href="https://www.healthcareitnews.com/news/northwell-health-uses-machine-learning-reduce-readmissions-nearly-24" target="_blank" rel="noopener"><span style="font-weight: 400;">Healthcare IT News</span></a><span style="font-weight: 400;">, they explained how they’ve significantly reduced hospital readmissions with clinical AI.</span></p><p><span style="font-weight: 400;">The researchers highlight prescriptive analytics as a way to use ML models to make better operational decisions for the hospital. Northwell Health scientists go on to break down the complex topic by explaining that prescriptive analytics and ML allow clinicians to go  “beyond the data set that is limited by the human brain (Siwiki, 2021). </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-72e57c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72e57c8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ee5152" data-id="6ee5152" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4b59a45 elementor-widget elementor-widget-image" data-id="4b59a45" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="619" height="410" src="https://public-cdn.dlh.io/migrated/uploads/2022/09/Screen-Shot-2022-09-12-at-11.08.36-PM.png" class="attachment-large size-large wp-image-12681" alt="" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.08.36-PM.png 619w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.08.36-PM-300x199.png 300w" sizes="(max-width: 619px) 100vw, 619px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a7c05cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a7c05cf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bd7712" data-id="0bd7712" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-53071bb elementor-widget elementor-widget-text-editor" data-id="53071bb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@marceloleal80?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Marcelo Leal</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/hospital?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a565acc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a565acc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6cf7c" data-id="3e6cf7c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41871d0 elementor-widget elementor-widget-text-editor" data-id="41871d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">3. Citibank</span></h3><p><span style="font-weight: 400;">As we explained earlier, a common use case for machine learning in finance is fraud detection. At </span><a href="https://www.citibank.com/tts/insights/articles/article74.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Citibank</span></a><span style="font-weight: 400;">, researchers used AI and ML models to detect payment transactions that were out of the norm, essentially detecting fraudulent purchases. </span></p><p><span style="font-weight: 400;">They go on to describe the process of fine-tuning these models over time by feeding them more and more data.</span></p><p> </p><h3><span style="font-weight: 400;">4. KPMG</span></h3><p><span style="font-weight: 400;">As one of the big four audit and accounting firms, KPMG has several applications for machine learning and AI. In fact, they offer their patented AI platform (KPMG Ignite) that combines ML, deep learning, natural language processing (NLP), and more, for their clients. </span></p><p><span style="font-weight: 400;">The machine learning software integrates with platforms like Microsoft Azure, Google Cloud, and IBM Watson to automate business decisions.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51767f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51767f9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d59a94e" data-id="d59a94e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1197d5a elementor-widget elementor-widget-image" data-id="1197d5a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="616" height="409" src="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.12.11-PM.png" class="attachment-large size-large wp-image-12682" alt="" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.12.11-PM.png 616w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.12.11-PM-300x199.png 300w" sizes="(max-width: 616px) 100vw, 616px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0991512 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0991512" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd23b53" data-id="dd23b53" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78d5c79 elementor-widget elementor-widget-text-editor" data-id="78d5c79" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@micheile?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">micheile dot com</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/banking?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c1e3b05 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1e3b05" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f710ea" data-id="5f710ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a37c169 elementor-widget elementor-widget-text-editor" data-id="a37c169" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">5. Western Governors University</span></h3><p><span style="font-weight: 400;">When it comes to AI and ML applications in education, higher education institutions like </span><a href="https://www.wgu.edu/blog/ai-machine-learning-advocate-post2207.html" target="_blank" rel="noopener"><span style="font-weight: 400;">Western Governors University</span></a><span style="font-weight: 400;"> in Utah incorporated Tableau, Databricks, Apache Spark, and Delta Lake on AWS to build a scalable platform for creating customized and skill-based education programs for students.</span></p><p><span style="font-weight: 400;">The full webinar is available on demand through WGU so that others can learn how the university is paving the way for ML and AI in higher education.</span></p><h3><span style="font-weight: 400;">6. Shein</span></h3><p><span style="font-weight: 400;">Most shoppers are now familiar with the Chinese online clothing brand, Shein. What many don’t know is that Shein leverages artificial intelligence as part of their business model. Specifically, the model they build can pick up fashion trends and demand patterns, allowing them to react in real time with inventory and pricing.</span></p><p><span style="font-weight: 400;">A </span><a href="https://www.psfk.com/2022/06/sheins-consumer-to-manufacturer-ai-program-matches-local-demand-at-scale.html" target="_blank" rel="noopener"><span style="font-weight: 400;">recent report from PSFK</span></a><span style="font-weight: 400;">, describes the company’s success with AI by combining social media data, e-commerce, and fintech.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-046b017 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="046b017" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d3d18" data-id="06d3d18" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f6194d0 elementor-widget elementor-widget-image" data-id="f6194d0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="620" height="411" src="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.14.56-PM.png" class="attachment-large size-large wp-image-12683" alt="looking through clothes" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.14.56-PM.png 620w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.14.56-PM-300x199.png 300w" sizes="(max-width: 620px) 100vw, 620px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4163741 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4163741" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22de5d7" data-id="22de5d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cc702d6 elementor-widget elementor-widget-text-editor" data-id="cc702d6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@beccamchaffie?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Becca McHaffie</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/fashion-trends?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7977df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7977df1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-221d5b0" data-id="221d5b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-69c00d0 elementor-widget elementor-widget-text-editor" data-id="69c00d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">7. Merkle</span></h3><p><a href="https://www.merkle.com/what-we-do/data-science-ai-analytics" target="_blank" rel="noopener"><span style="font-weight: 400;">Merkle</span></a><span style="font-weight: 400;"> is a top marketing and advertising company that has proven the effectiveness of AI and ML in the industry. The company leverages big data and data engineering to optimize workflows and marketing mix models. </span></p><p><span style="font-weight: 400;">Their no-code/low-code platform is made possible through feedback loops that validate an operational procedure to automate it in the future. </span></p><h3><span style="font-weight: 400;">8. Edunation</span></h3><p><a href="https://www.edu-nation.net/" target="_blank" rel="noopener"><span style="font-weight: 400;">Edunation</span></a><span style="font-weight: 400;"> is an EdTech company focused on helping K-12, universities, and international curricula providers with the tools they need to scale in response to the higher demand that came with the COVID-19 pandemic. </span></p><p><span style="font-weight: 400;">One thing that Edunation heavily leaned on is Amazon Web Services (AWS). This allowed the platform to handle over 30x the activities that it had previously. Specifically, by leveraging </span><a href="https://aws.amazon.com/sagemaker/" target="_blank" rel="noopener"><span style="font-weight: 400;">Amazon Sagemaker</span></a><span style="font-weight: 400;">, the EdTech company could easily build and deploy ML models at scale.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-80a3029 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80a3029" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec7d6b" data-id="1ec7d6b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-15e24de elementor-widget elementor-widget-image" data-id="15e24de" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="623" height="413" src="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.17.25-PM.png" class="attachment-large size-large wp-image-12684" alt="" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.17.25-PM.png 623w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.17.25-PM-300x199.png 300w" sizes="(max-width: 623px) 100vw, 623px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5abb919 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5abb919" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03f5ca" data-id="d03f5ca" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3ff127a elementor-widget elementor-widget-text-editor" data-id="3ff127a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@comparefibre?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Compare Fibre</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/online-education?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-69ef3e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69ef3e4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92a4005" data-id="92a4005" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-184ef03 elementor-widget elementor-widget-text-editor" data-id="184ef03" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2><span style="font-weight: 400;">9. PathAI</span></h2><p><span style="font-weight: 400;">A leading provider of AI tools for pathologists, </span><a href="https://www.pathai.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">PathAI</span></a><span style="font-weight: 400;"> is on a mission to improve the accuracy of diagnoses and overall patient outcomes. This year, </span><a href="https://newsroom.clevelandclinic.org/2022/03/10/pathai-and-cleveland-clinic-announce-collaboration-to-build-digital-pathology-infrastructure-and-evolve-use-of-ai-powered-pathology-algorithms-in-research-and-clinical-care/" target="_blank" rel="noopener"><span style="font-weight: 400;">PathAI formed a collaboration with Cleveland Clinic </span></a><span style="font-weight: 400;">that will focus on using quantitative pathology algorithms for translational research and applications in clinical diagnostics in multiple disease areas. </span></p><p><span style="font-weight: 400;">The five-year strategic collaboration was announced in Cleveland Clinic’s newsroom in March.</span></p><h2><span style="font-weight: 400;">10. Walmart</span></h2><p><span style="font-weight: 400;">According to </span><a href="https://venturebeat.com/business/ai-is-embedded-everywhere-at-walmart/" target="_blank" rel="noopener"><span style="font-weight: 400;">VentureBeat</span></a><span style="font-weight: 400;">, Walmart incorporates AI and machine learning in nearly all aspects of the business. The data science team at one of the largest retailers is leveraging ML for tasks like supply chain forecasting, optimization, and labor/demand planning, as well as search and personalization.</span></p><p><span style="font-weight: 400;">During the pandemic, Walmart relied on ML models to help solve supply and demand issues, allowing the company to remain ahead of its competitors. Additionally, Walmart recently announced that it’s bringing new robotics and AI technology by Symbotic to the regional distribution centers over the next eight years.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9df4d7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9df4d7b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-677f08b" data-id="677f08b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1bb85b8 elementor-widget elementor-widget-image" data-id="1bb85b8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="616" height="381" src="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.19.13-PM.png" class="attachment-large size-large wp-image-12685" alt="" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.19.13-PM.png 616w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.19.13-PM-300x186.png 300w" sizes="(max-width: 616px) 100vw, 616px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6eb7fe4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6eb7fe4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9d2792" data-id="b9d2792" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-407dc76 elementor-widget elementor-widget-text-editor" data-id="407dc76" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@querysprout?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Marques Thomas</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/walmart?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f9cb1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f9cb1a3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ba170" data-id="12ba170" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0db2e7a elementor-widget elementor-widget-text-editor" data-id="0db2e7a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">11. Starbucks</span></h3><p><span style="font-weight: 400;">Typically web applications that power company loyalty programs, like the Starbucks mobile app, leverage machine learning and AI to personalize recommendations, develop new product ideas, and open new store locations.</span></p><p><span style="font-weight: 400;">The Starbucks app was launched in 2011 and since then new applications of machine learning allowed the data science team to optimize marketing strategies. Their AI and ML platform, </span><a href="https://www.aiplusinfo.com/blog/ai-data-driven-starbucks-deep-brew/" target="_blank" rel="noopener"><span style="font-weight: 400;">Deep Brew,</span></a><span style="font-weight: 400;"> is the key player behind the company’s success.</span></p><h3><span style="font-weight: 400;">12. Cox Communications</span></h3><p><span style="font-weight: 400;">In 2019 the leading media company announced a pilot partnership with </span><a href="https://www.sparkfoundryww.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Spark Foundry</span></a><span style="font-weight: 400;">, which leverages AI and ML to automatically generate creative audio elements, including personalized background audio for advertisements.</span></p><p><span style="font-weight: 400;">This allowed Cox to </span><a href="https://www.marketingdive.com/news/cox-pilots-ai-powered-audio-ad-unit-from-spark-foundry-ai-music/549984/" target="_blank" rel="noopener"><span style="font-weight: 400;">cut down on production time</span></a><span style="font-weight: 400;"> and effectively scale the company across multiple channels.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-01840d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="01840d2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-826ec99" data-id="826ec99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e30e818 elementor-widget elementor-widget-image" data-id="e30e818" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="614" height="407" src="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.21.46-PM.png" class="attachment-large size-large wp-image-12686" alt="" srcset="https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.21.46-PM.png 614w, https://www.datalakehouse.io/wp-content/uploads/2022/09/Screen-Shot-2022-09-12-at-11.21.46-PM-300x199.png 300w" sizes="(max-width: 614px) 100vw, 614px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2f77908 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f77908" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2683dfc" data-id="2683dfc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a42b1a3 elementor-widget elementor-widget-text-editor" data-id="a42b1a3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Photo by</span><a href="https://unsplash.com/@willfrancis?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Will Francis</span></a><span style="font-weight: 400;"> on</span><a href="https://unsplash.com/s/photos/audio?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText" target="_blank" rel="noopener"> <span style="font-weight: 400;">Unsplash</span></a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9a7b592 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a7b592" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd3640b" data-id="fd3640b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d9d7518 elementor-widget elementor-widget-text-editor" data-id="d9d7518" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2><a href="https://www.datalakehouse.io/"><span style="font-weight: 400;">DataLakeHouse </span></a><span style="font-weight: 400;">for Machine Learning</span></h2><p><span style="font-weight: 400;">Companies with a full data science team make it seem easy to implement ML and AI in their business, but what about the companies that don’t have a dedicated data scientist for their projects? Luckily, DataLakeHouse offers a no-code option for companies to launch pre-trained models on their data. </span></p><p><span style="font-weight: 400;">In addition, for companies that have low-code knowledge, our </span><a href="https://www.datalakehouse.io/resources/blog/using-python-mindsdb-for-machine-learning-with-snowflake-data/"><span style="font-weight: 400;">video on Python and MindsDB for machine learning </span></a><span style="font-weight: 400;">covers applications of DataLakeHouse connections to Snowflake data for sales forecasting with </span><a href="https://www.datalakehouse.io/platform/shopify-analytics/"><span style="font-weight: 400;">Shopify data</span></a><span style="font-weight: 400;">. </span><a href="https://www.datalakehouse.io/book/demo/"><span style="font-weight: 400;">Schedule a demo today</span></a><span style="font-weight: 400;"> to learn how DataLakeHouse can help your company adopt some of the applications of ML that we discussed in this article.</span></p> </div> </div> </div> </div> </div> </section> </div>