Turning Restaurant, Bar, and Brewery Data into Dollars

<p>An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data. Just as in every other kind of business, restaurants, bars, and breweries all mainly exist to turn a profit. This requires careful consideration and close monitoring of all costs incurred and revenues generated in day-to-day operations in order to ensure efficiency. In these industries, costs typically include labor, food, alcohol, ingredients, marketing-related expenses, rent and utilities, maintenance, equipment, permits/licenses/insurance, technology and software, etc., while revenue can come from dine-in and to-go food and beverage sales, merchandise, gift cards, consumer…</p>

<div data-elementor-type="wp-post" data-elementor-id="1428" class="elementor elementor-1428" data-elementor-post-type="blog"> <section class="elementor-section elementor-top-section elementor-element elementor-element-189e997 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="189e997" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b723b18" data-id="b723b18" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80af94b elementor-widget elementor-widget-text-editor" data-id="80af94b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">An overview of some of the many ways restaurants, bars, and breweries can ensure they’re maximizing the potential of their data.</span></p> </div> </div> <div class="elementor-element elementor-element-cf9363f elementor-widget elementor-widget-image" data-id="cf9363f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://cdn.datalakehouse.org/media/sites/3/Blog-Post-Image-Restaurants-Bars-Breweries.png" title="" alt="" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-93c04f9 elementor-widget elementor-widget-spacer" data-id="93c04f9" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-5dc82c4 elementor-widget elementor-widget-text-editor" data-id="5dc82c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Just as in every other kind of business, restaurants, bars, and breweries all mainly exist to turn a profit. This requires careful consideration and close monitoring of all costs incurred and revenues generated in day-to-day operations in order to ensure efficiency. In these industries, costs typically include labor, food, alcohol, ingredients, marketing-related expenses, rent and utilities, maintenance, equipment, permits/licenses/insurance, technology and software, etc., while revenue can come from dine-in and to-go food and beverage sales, merchandise, gift cards, consumer packaged goods, and more, all of which can be appropriately observed by analyzing data obtained through: </span></p><ul><li style="font-weight: 400;" aria-level="1"><a href="https://www.bigcommerce.com/ecommerce-answers/point-of-sale-data-analysis/" target="_blank" rel="noopener"><span style="font-weight: 400;">POS systems</span></a><span style="font-weight: 400;"> (</span><a href="https://squareup.com/us/en/point-of-sale/software" target="_blank" rel="noopener"><span style="font-weight: 400;">Square</span></a><span style="font-weight: 400;">, </span><a href="https://www.ncr.com/restaurants/aloha-pos" target="_blank" rel="noopener"><span style="font-weight: 400;">Aloha</span></a><span style="font-weight: 400;">, </span><a href="https://pos.toasttab.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Toast</span></a><span style="font-weight: 400;">, </span><a href="https://www.heartlandretail.us/" target="_blank" rel="noopener"><span style="font-weight: 400;">Heartland</span></a><span style="font-weight: 400;">, etc.) </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Online orders (</span><a href="https://restaurants.ubereats.com/us/en/online-ordering/" target="_blank" rel="noopener"><span style="font-weight: 400;">Uber Eats</span></a><span style="font-weight: 400;">, </span><a href="https://get.doordash.com/products/storefront" target="_blank" rel="noopener"><span style="font-weight: 400;">DoorDash Storefront</span></a><span style="font-weight: 400;">, </span><a href="https://www.ncr.com/restaurants/mobile-online-ordering" target="_blank" rel="noopener"><span style="font-weight: 400;">Aloha Digital Ordering</span></a><span style="font-weight: 400;">, etc.)</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mobile applications</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Loyalty programs (</span><a href="https://www.gobeep.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">GoBeep</span></a><span style="font-weight: 400;">, </span><a href="https://www.personica.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">Personica</span></a><span style="font-weight: 400;">, </span><a href="https://squareup.com/au/en/software/loyalty" target="_blank" rel="noopener"><span style="font-weight: 400;">Square Loyalty</span></a><span style="font-weight: 400;">, etc.) </span><span style="font-weight: 400;">  </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Inventory tracking software (</span><a href="https://www.fourth.com/inventory-management/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fourth</span></a><span style="font-weight: 400;">, </span><a href="https://www.marketman.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">MarketMan</span></a><span style="font-weight: 400;">, </span><a href="https://www.netsuite.com/portal/industries/restaurant.shtml" target="_blank" rel="noopener"><span style="font-weight: 400;">Oracle NetSuite</span></a><span style="font-weight: 400;">, etc.) </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Third-party insights (weather, demographics, etc.)</span></li></ul> </div> </div> <div class="elementor-element elementor-element-f9cd026 elementor-widget elementor-widget-image" data-id="f9cd026" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://cdn.datalakehouse.org/media/sites/3/Blog-Post-Image-POS.png" title="" alt="" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-30a529a elementor-widget elementor-widget-spacer" data-id="30a529a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-8d34721 elementor-widget elementor-widget-heading" data-id="8d34721" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Types of Data</h2> </div> </div> <div class="elementor-element elementor-element-25931c3 elementor-widget elementor-widget-text-editor" data-id="25931c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In case you’re wondering 🤔….</span></p><p><span style="font-weight: 400;">The kinds of information these things keep track of include all in-person, online, and app transactions from food and beverage orders, merchandise, and consumer packaged goods (like bottles of your world famous barbecue sauce, or six-packs of your latest IPA or seasonal brew 🍺). Your POS system (depending on which one you have) not only records basic orders/sales information, but it can also follow labor costs and inventory and handle more sophisticated things like scheduling, enabling kitchen production capability. You can also keep up with all of your promotions and redemptions through loyalty programs offered by platforms like Indulj powered by </span><a href="https://www.gobeep.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">GoBeep</span></a><span style="font-weight: 400;"> (our personal favorite 😉. Other third-party insights are responsible for monitoring things like social media interactions and mentions, as well as customer reviews.</span></p> </div> </div> <div class="elementor-element elementor-element-e8d5ae8 elementor-widget elementor-widget-image" data-id="e8d5ae8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://cdn.datalakehouse.org/media/sites/3/Blog-Image-Loyalty-Program.png" title="" alt="" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-64f6f42 elementor-widget elementor-widget-spacer" data-id="64f6f42" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-270b42b elementor-widget elementor-widget-heading" data-id="270b42b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Operational Excellence</h2> </div> </div> <div class="elementor-element elementor-element-b921fe9 elementor-widget elementor-widget-text-editor" data-id="b921fe9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Why does any of this matter, you ask (or maybe you already know)….</span></p><p><span style="font-weight: 400;">Knowing everything that’s going on in your restaurant, bar, or brewery is imperative for maintaining operational efficiency and reducing costs as much as possible. Thoughts on turning your data into dollars:</span></p><p><span style="font-weight: 400;">Top Line</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Analyze your current system data to help you develop new products and/or menu items to attract your target customers and determine what your customers like most to ensure your offerings are appropriate and priced right</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Figure out which of your staff is upselling &amp; cross-selling most so you can get them involved in improving your training program and get others to start making the same efforts</span></li></ul><p><span style="font-weight: 400;">Bottom Line</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Stop selling that one entrée no one ever buys that requires 2 ingredients you don’t use for anything else!</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reduce shrinkage by tracking down a dishonest employee by checking/comparing shift data, inventory levels, and other data points 🧐</span></li></ul><p><span style="font-weight: 400;">Also, when you know exactly what kinds of food and drinks your customers want, through customer loyalty data, you can introduce them to other similar items through personalized offers based on their own individual preferences.</span></p><p><span style="font-weight: 400;">That said, there’s lots of opportunity in your data, that perhaps you haven’t unleashed yet.</span></p> </div> </div> <div class="elementor-element elementor-element-9cab811 elementor-widget elementor-widget-image" data-id="9cab811" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="73" height="74" src="https://public-cdn.dlh.io/migrated/uploads/2021/06/brandonchan.png" class="attachment-medium_large size-medium_large wp-image-1434" alt="brandonchan" /> </div> </div> <div class="elementor-element elementor-element-4d72711 elementor-widget elementor-widget-spacer" data-id="4d72711" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-9be0125 elementor-widget elementor-widget-heading" data-id="9be0125" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Get Started </h2> </div> </div> <div class="elementor-element elementor-element-2abb21c elementor-widget elementor-widget-text-editor" data-id="2abb21c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Okay, so what now?</span></p><p><span style="font-weight: 400;">All of this starts with bringing data from each and every one of the sources you’re using into one location for a single source of truth and a holistic view of your business (which is especially helpful when you have multiple locations and all kinds of information coming in from different places). With an end-to-end self-service analytics platform like (you guessed it 😉) DataLakeHouse, you can easily bring all of your data together and access advanced insights and extremely useful predictions made by machine learning algorithms that find patterns in your data. Unlike other platforms that only offer either data synchronization OR analytics, you should know that DataLakeHouse is an all in one solution that can help your restaurant, bar, or brewery business make better data-informed decisions to stay ahead of the competition and achieve more. </span></p><p><span style="font-weight: 400;">To learn more about DataLakeHouse and all that it can offer your restaurant, bar, or brewery, get in touch with someone from our team of analytics experts today.</span></p> </div> </div> <div class="elementor-element elementor-element-8f4e607 elementor-button-success elementor-align-center elementor-widget elementor-widget-button" data-id="8f4e607" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.aicg.com/contact-us/" target="_blank" rel="noopener"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Contact Us</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div>