What is Marketing Analytics?

<p>Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible. Common Uses of Marketing Analytics: Track Marketing Campaign Performance The impact of each and every marketing campaign must be measured to show the organization’s return on investment (ROI), return on advertising spend (ROAS), as well as click-through rate (CTR), bounce rate, and consumer engagement achieved, etc. These metrics enable marketers to show that what they are doing is actually making a difference. In the case where numbers are found to be unfavorable, marketers can use what they’ve…</p>

<div data-elementor-type="wp-post" data-elementor-id="1516" class="elementor elementor-1516" data-elementor-post-type="blog"> <section class="elementor-section elementor-top-section elementor-element elementor-element-762ac33 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="762ac33" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-febbbcb" data-id="febbbcb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1029907 elementor-widget elementor-widget-text-editor" data-id="1029907" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Marketing analytics is the process of gathering, managing, and modifying marketing data to uncover useful insights for making the best marketing decisions possible.</span></p> </div> </div> <div class="elementor-element elementor-element-88f11ec elementor-widget elementor-widget-image" data-id="88f11ec" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://cdn.datalakehouse.org/media/sites/3/Chess-Blog-Post-Image.png" title="" alt="" loading="lazy" /> </div> </div> <div class="elementor-element elementor-element-c5a42d7 elementor-widget elementor-widget-spacer" data-id="c5a42d7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a6261a0 elementor-widget elementor-widget-heading" data-id="a6261a0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Common Uses of Marketing Analytics:</h2> </div> </div> <div class="elementor-element elementor-element-8773d4a elementor-widget elementor-widget-spacer" data-id="8773d4a" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a236cd8 elementor-widget elementor-widget-heading" data-id="a236cd8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Track Marketing Campaign Performance</h3> </div> </div> <div class="elementor-element elementor-element-be6b1fb elementor-widget elementor-widget-text-editor" data-id="be6b1fb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">The impact of each and every marketing campaign must be measured to show the organization’s return on investment (ROI), return on advertising spend (ROAS), as well as click-through rate (CTR), bounce rate, and consumer engagement achieved, etc. These metrics enable marketers to show that what they are doing is actually making a difference. In the case where numbers are found to be unfavorable, marketers can use what they’ve learned from the analytics to develop stronger campaigns for the future and adapt the current campaign to better meet marketing needs and/or maximize profit. </span></p> </div> </div> <div class="elementor-element elementor-element-72c5ee8 elementor-widget elementor-widget-heading" data-id="72c5ee8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Useful Insights & Predictions from Marketing Analytics</h3> </div> </div> <div class="elementor-element elementor-element-cd9a187 elementor-widget elementor-widget-text-editor" data-id="cd9a187" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Marketing data is analyzed not only to prove the impact marketing has on the business, but also to provide marketers with a clear idea of what works and what doesn&#8217;t. Uncovering actionable insights allows marketing professionals to make appropriate changes to their strategies, whenever necessary. Machine learning can also be utilized in marketing analytics to provide marketers with predictions that can further guide their efforts and increase efficacy.  </span></p> </div> </div> <div class="elementor-element elementor-element-be7209e elementor-widget elementor-widget-heading" data-id="be7209e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Consumer Intelligence</h3> </div> </div> <div class="elementor-element elementor-element-f944c11 elementor-widget elementor-widget-text-editor" data-id="f944c11" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Gaining an in-depth understanding of target customers, in terms of demographics, geographics, psychographics, behaviors, etc., allows marketers to develop comprehensive targeting strategies. Thorough target marketing ensures marketing efforts are reaching the right consumers when and where they want to be reached, and with content that’s not only appealing to them, but that also establishes the potential value the organization can offer them.</span></p> </div> </div> <div class="elementor-element elementor-element-45de6c0 elementor-widget elementor-widget-heading" data-id="45de6c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Competitive Intelligence</h3> </div> </div> <div class="elementor-element elementor-element-4fca43e elementor-widget elementor-widget-text-editor" data-id="4fca43e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">By analyzing competitors’ and other third-party data, along with your own marketing and sales data, you can determine the best ways to create and maintain competitive advantages, as well as how you can appropriately tailor offerings for the marketplace. This information is vital in taking advantage of opportunities and addressing challenges within the competitive environment.  </span></p> </div> </div> <div class="elementor-element elementor-element-e09babd elementor-widget elementor-widget-heading" data-id="e09babd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">In Closing...</h2> </div> </div> <div class="elementor-element elementor-element-699f538 elementor-widget elementor-widget-text-editor" data-id="699f538" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Marketers can maximize marketing potential through marketing analytics that incorporate data from all applicable sources. This can be done by using a platform like DataLakeHouse, where you can combine all useful data together into a single source of information. The platform not only offers a holistic view of marketing implications, it also provides insights and predictions that can effectively guide marketing decisions.</span></p><p> </p><p><span style="font-weight: 400;">To learn more about the Marketing Model within DataLakeHouse, contact one of our data and analytics experts 👇</span></p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-7dce14b e-flex e-con-boxed e-con e-parent" data-id="7dce14b" data-element_type="container"> <div class="e-con-inner"> <div class="elementor-element elementor-element-a91896e elementor-button-info elementor-align-center elementor-widget elementor-widget-button" data-id="a91896e" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.datalakehouse.io/contact-us/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Get In Touch</span> </span> </a> </div> </div> </div> </div> </div> </div>