Both Teams at Super Bowl LV Were Dayforce Customers — DLH.io Built the Dashboard That Shows Tom Brady Made $400k Per Minute.

Charlotte, NC, April 2026 — On February 7, 2021, during Super Bowl LV, the Tampa Bay Buccaneers and the Kansas City Chiefs took the field at Raymond James Stadium. The Buccaneers won, 31–9, in what became one of the most record-breaking championships in NFL history.

What made this game uniquely relevant to every HR and data leader reading this is the fact that both teams on that field were Dayforce customers. Conceptually, players like Tom Brady and Patrick Mahomes are just employees that punch in and out, and get a paystub from payroll — and their time, job description, and wages are tracked just like any other employee’s at their NFL franchise.

The Buccaneers have used Dayforce for years to manage HR, payroll, benefits, and workforce operations across 850+ full-time and seasonal employees. The Kansas City Chiefs are an official Dayforce customer and named partner, relying on the platform for compliant payroll, workforce management, and real-time HR analytics. Two franchises. One HCM platform. One championship game.

DLH.io saw that story and asked a simple question: what would their Dayforce HCM data look like, for that event, if unified and analyzed, inside a modern data warehouse, if modeled by an expert data architect with years of Dayforce experience? The answer is now live at dlh.io/demo/super-bowl-lv for all to see.

The DLH.io Super Bowl LV Demo Dashboard is an interactive, publicly accessible analytics environment built to demonstrate the exact type of HCM and operational reporting that becomes possible when Dayforce data flows — automatically and continuously — into a modern data warehouse through DLH.io.

The dashboard is modeled on real-world workforce and compensation logic. Visitors can explore:

• Per-Player Earnings by Position — A breakdown of what each of the top active roster players across both teams effectively earned during the duration of Super Bowl LV, based on their publicly reported annual salary and contract structure, pro-rated to the length of a single NFL game. Quarterbacks, linebackers, offensive linemen, special teams players, each role visible, segmented, and comparable.
• Compensation by Job Classification — Just as Dayforce stores job title, pay rate, employment type, and compensation band for every employee, the dashboard mirrors that architecture, showing how position group (skill player vs. lineman vs. specialist) correlates with labor cost allocation for the event.
• Stadium POS Revenue Analytics — The dashboard layers in simulated point-of-sale revenue from concessions, merchandise, and food service vendors operating inside Raymond James Stadium on game day. This cross-functional view (labor cost on one side, event revenue on the other) is precisely the kind of executive reporting DLH.io enables.
• Executive Event Cost Overview — A summary view providing C-suite and data leadership the kind of unified event P&L (total payroll cost vs. revenue generated) that typically requires weeks of manual extraction to produce from disparate systems but automated reliably in minutes with DLH.io.

Dayforce is one of the most capable HCM platforms in the world. It captures payroll, benefits, time, scheduling, talent, and workforce data with exceptional depth. But for most organizations — from sports franchises, multi-unit restaurants and global retail brands to transportation and logistics companies — that data sits largely untapped inside the Dayforce environment, disconnected from other business systems or the business intelligence tools the executive team depends on for decisions.

DLH.io is the only purpose-built platform that automates the continuous, reliable movement of Dayforce HCM and payroll data into any modern data destination such as Snowflake, Databricks, Synapse and BigQuery — without custom ETL engineering, without brittle point-to-point integrations, and without the months-long implementation cycles that have historically made data warehouse or reporting projects lengthy or cost-prohibitive for operators.

The DLH platform is already used in production for global enterprise brands managing tens of thousands of employees. The Super Bowl LV demo is DLH’s visually compelling example of what data perspectives can be achieved for any organization when you have the right tools in place.

The choice of Super Bowl LV as the backdrop for this demo was deliberate. No game in NFL history produced more firsts than the one played on February 7, 2021:

• First team in NFL history to win a Super Bowl in its own home stadium.
• Bruce Arians became the oldest head coach to win a Super Bowl — at 68 years and 127 days, a record certified by Guinness World Records.
• Tom Brady became the oldest starting quarterback to win a Super Bowl, and the first to win it with two different franchises.
• The Buccaneers were the first team ever to score 30 or more points four times in a single postseason.
• Both teams on the field — winner and runner-up — were customers of the same HCM platform: Dayforce.

Dayforce customers using DLH.io are doing something equally unprecedented: moving beyond static, siloed HCM reporting and into the kind of real-time, warehouse-native workforce analytics that was previously the exclusive domain of organizations with eight-figure data engineering budgets. As the demo shows, corporate reporting is usually more than what a single system offers by itself. For example, executives need to understand how labor impacts sales, but sales data, and other important metrics like GL data aren’t in a single system. This is why DLH is important to Dayforce customers because the platform allows data from across the organization to be synthesized into a single source of truth for a holistic view of the organization.

DLH.io is an enterprise information platform serving recognized enterprise brands. Among its active Dayforce-powered deployments, full case study details are available at datalakehouse.io/case-studies.

DLH.io is an enterprise data integration platform purpose-built for enterprise organizations in Retail, Restaurant, Hospitality, and HCM/Payroll operations. The platform automates and unifies data from all operational systems — including Dayforce, Oracle, Microsoft, and dozens of other popular operational system platforms — into a single source of truth for reporting, data warehousing, and AI use cases. DLH.io is headquartered in the Charlotte, NC Metro area and serves mid-to-enterprise organizations and global brands with data, AI, and cloud analytics software, support, and services.